Marketing

How to be a juggling genius

How to be a juggling genius As a business coach, I work with a whole range of people. Some of them have been running their business for years, whilst others are just starting out. Whatever stage they’re at, there’s one […] Read more

Review, Reflect and Reset for 2019

Taking the time to step back from focusing on the day to day running of your business to look objectively at the business can give you a different perspective and create opportunities for change and ultimately greater success. As with […] Read more

Last minute planning to meet your 2018 goals

Planning is everything. One of my clients (let’s call her Anne*) recently told me that she didn’t know how to get everything done. She knew she wanted to make real progress by the end of the year, but wasn’t sure […] Read more

Can LinkedIn really help your business?

Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with others in their industry. However, LinkedIn is a social media […] Read more

Creating Your Vision of Success

Creating Your Vision of Success Many of us start our own businesses with a fantastic product or service to take to market and launch straight into it before first considering what we are trying to achieve and what success looks […] Read more

GDPR for exhibitors

For many exhibitors, the purpose of attending an exhibition is lead generation, the action of collecting business cards or contact details is therefore critical to that outcome. However the new GDPR regulations make it more difficult to simply use the data collected for marketing purposes. Read more

Cyber Attack, GDPR

Data Breaches on the Rise

More data was lost or stolen in the first half of 2017 than during the whole of 2016 according to reports. 1.9 billion records were leaked or stolen by criminals up to June 2017, compared to 1.37 billion during all of 2016. Digital security organisation Gemalto’s Breach Level Index was published in September 2017. It revealed that 10.4 million records are swiped or exposed every day. Read more

A quick guide to your one minute in the spotlight

  At your first Chamber networking event you will be invited to speak for one minute, to introduce yourself and your business. At future events you will usually be able to put your business card in a bowl, with a […] Read more

GDPR: Why Cyber Security Has Never Been So Crucial

GDPR: Why Cyber Security Has Never Been So Crucial In just over eight months, one of the most far-reaching and comprehensive pieces of European regulation will change the face of how data is stored, handled and protected. The EU General […] Read more

Is your company missing out on big cash savings?

If you are an innovative company there are a range of tax reliefs and incentives available that could significantly enhance your cash flow. The main incentive is R&D Tax Relief At this point I’m guessing that a lot of readers […] Read more

Moments that matter: Business cards – what to put on them and why

Business cards are an essential part of any meeting, but who reads them, what should go on them and why? A business card 101. This article takes a fictional business card, de-constructs its constituent parts, why they are there, when […] Read more

You only get one chance at a first impression

That’s exactly what I said to my fellow entrepreneurs at a networking event in London – my audience fell silent.“No, no, no! I didn’t mean THAT!”, I reassured them eventually.Let me explain. Read more

Five top tips of content writing

I could sit here all day and throw ideas big and small at you. To save time, I’ve narrowed it down to a top five. Some of these might appear fairly obvious in isolation. Some may not. But add them all together and you will not go far wrong. Read more

Can you be a Guerilla?

One of the challenges and thrills of being a small brand is that you need a rebellious streak. You just have to. Little brands need to show and prove that they care more for their cause. Guerilla marketing involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Read more

Don’t use the F*** word. Use the C*** word instead

That’s exactly what I said to my fellow entrepreneurs at a networking event in London – my audience fell silent.“No, no, no! I didn’t mean THAT!”, I reassured them eventually.Let me explain. Read more

Updated Chamber Logo for 2016

In the summer of 2016, the new President of the Kingston Chamber of Commerce (KCoC) recommended that the Chamber should revitalise their logo identity. The existing KCoC logo had been in existence for over 14 years, and had changed in […] Read more

7 Reasons Why Digital Marketing is Essential for Your Business

7 Reasons Why Digital Marketing is Essential for Your Business   Regardless of what stage your business is at, marketing is a vital element. After all, this is your opportunity to capture the imagination of your audience to give yourself […] Read more

There’s no need to fear SEO

The world of Marketing and Digital Communications can be a scary place filled with acronyms, and terms you’ve never heard of before. But, what do they mean and do you really need to pay attention to them? Read more

BHS and what all businesses can learn from it

BHS and what all businesses can learn from it   For some time now we’ve all been following the trials and tribulations of BHS, and hoping that the classic and well-known brand can turn its fortunes around and maintain its […] Read more

Social media marketing is a two headed beast

Social media marketing is a two headed beast that on one hand, can allow a business the ability to create new sales by connecting with and creating awareness, but it can also just as easily turn on you. Read more

Top Tips for exhibiting at events and trade shows

Top Tips for Exhibitors With the Chamber’s Business Expo coming up in June, we have again been looking at how our exhibitors can make the most of their stands. Exhibiting at shows can be a great way to get your business in front of hundreds […] Read more

Two things that make a website great (and two more that definitely DON’T!)

Two things that make a website great (and two more that definitely DON’T!)   Is it high time you refreshed your presence on the web? Maybe your website was created a few years ago, and is looking tired or dated? […] Read more

Networking Tips

At the Chamber we run over 50 events each year and the focus of the majority of these events is networking.  It’s therefore not surprising that we sometimes forget how difficult and intimidating it can be the first time you […] Read more

Top Ten Tips For Building your LinkedIn Presence

Following on from the very successful and informative workshop held last week, we have asked Business Clan to give us their Top Ten Tips For Building your LinkedIn Presence Read more

Going nowhere fast!

Is it time to review your marketing plan? It may feel like your business is going nowhere fast because you’re too busy to grow effectively. Now might be the perfect time to take some time out to look at your […] Read more

Making an impression…

Branding began when hot iron stamps were used to identify one person’s cattle from another.  Obviously branding has evolved a lot since then.  Now it includes everything from your logo to how people perceive and remember your company. Good design […] Read more

To Blog or Not to Blog?

The very fact that anyone ever debated the value of a website sounds absurd now, doesn’t it? The question of whether to blog or not to blog is perhaps the modern day equivalent. And I can’t help thinking that, in years to come, this will be the example of that thing we can hardly believe we even contemplated not doing. Blog by Chamber Members; Business Clan. Read more