At the Chamber we run over 50 events each year and the focus of the majority of these events is networking. It’s therefore not surprising that we sometimes forget how difficult and intimidating it can be the first time you walk into one of these events and are expected to ‘network’. Even seasoned networkers forget the reasons they are there and miss out on making the most of their opportunities.
So, what is networking and how can you make it work for your business? Here are my top tips:
WHAT IS NETWORKING?
Networking is when people with a common interest come together to establish and develop mutually beneficial relationships
No selling mentioned
No one goes to a networking event with the intention of buying so why would you go to sell
Farming not Hunting
Flirting with a business focus
YOU ONLY GET OUT OF IT WHAT YOU PUT IN
PLANNING AND PREPARATION
NOT – “I am a Business Manager for NatWest in Kingston with a portfolio of 150 medium sized businesses and specialise in the retail sector
BUT – “I am from NatWest and I help local businesses to grow by introducing them to a range of support including business finance”
AND WHAT DO YOU DO?
NETWORKING ETIQUETTE & TIPS
HAVE the confidence to know that you have done enough
EXCHANGE contact details / Make sure you agree a next step
POLITELY move on
POST NETWORKING EVENT
By Jerry Irving, CEO of Kingston Chamber of Commerce
Members Tip: If you have any comments, questions or useful advice about the above blog, please do comment below…..