Member Event | Kingston University: Modern Selling for Modern Buyers

17th March | 11:00am – 3:00pm | Kingston Business School, Kingston Hill, KT2 7LB

This interactive workshop explores how SME business owners can build a more predictable, modern sales process in a market where buyers are more informed, cautious and difficult to influence than ever before.

Moving beyond traditional selling approaches, the session focuses on practical ways to attract and qualify higher-quality leads, strengthen trust through relationship-led conversations and social proof, and handle objections without relying on discounting.

Participants will also explore how behavioural insight can improve conversion and how simple digital tools can support consistent pipeline growth.

By the end of the workshop, attendees will leave with a clearer diagnosis of their current sales approach and practical ideas for strengthening it.

Please note: this workshop is for alumni of Help to Grow Management, please only book the alumni tickets if you have taken part in the course: https://smallbusinesscharter.org/help-to-grow-management (course alumni may bring a colleague – please do email [email protected] to confirm). There are also limited tickets avaliable for businesses who are non-alumni to select but they must have at least 5 employees to be eligible to attend.